Blueair came to us seeking a campaign to transition the brand from experts in air purification to experts in air care.
A new campaign featuring fresh, fun brand visuals and messaging that demonstrate how clean air helps us live better, healthier lives.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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Breathing cleaner air means living better. Working from home without sneezing better. Sleeping without inhaling dust all night better. And burning popcorn without smelling burnt popcorn for hours better. Three fun, refreshingly real scenarios breathe life into 27 years of air design expertise, positioning Blueair as the leader in air care. And Swedish engineering, of course.
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