Make Garden of Life the #1 probiotic brand by increasing awareness and sales.
A fearless campaign revealing to the world that a good #2 is the #1 source of inner (and outer) happiness.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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Probiotics support gut health. And better gut health means healthier poops—which are a natural source of happiness from the inside, out. So next time you see someone with a brighter twinkle in their eye or wearing an extra-wide smile, maybe they’re taking Garden of Life condition-specific probiotics to support their daily ritual. Just ask them, like we did! This happy-curious campaign marks our #2 time being censored in service of keeping Garden of Life #1 on the throne of vitamin and supplement brands willing to make breakthrough work. We’re all happy about it. You already know why.
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