Get hello in millions of mouths with their first-ever TV campaign.
A strangely likeable campaign running more than 4 years and resulting in 50% sales growth and +300% aided brand awareness.
The Part Where We Brag
+50%
sales growth in key retailers
+300%
increase in aided brand awareness
20%
growth in household penetration
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Have you ever noticed that no one really likes their toothpaste? Normal people don’t recommend their toothpaste or ever talk about it. Well, we were surprised to discover that hello is the first toothpaste that people actually kind of like. Because it’s vegan and has awesomely fresh ingredients like activated charcoal, hemp-seed oil, and even matcha. And sometimes they even write 5-star reviews about it and post pictures of it online and, well, we thought all of this was just really weird. Strange even.
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