The Ask
Create a video campaign that brings the Hero brand and its “hero” product, the Mighty Patch, to life for consumers in a way that is thumb-stopping and memorable, and differentiates them from the pack.
The Result
A bold, breakthrough campaign resulting in a 50% increase in brand awareness and a 71% sales lift, making Mighty Patch the #1 selling skincare item at Target.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Pimple, Meet Your Mighty Patch
Popular media from the 90’s and 2000’s had most of us believing that getting a pimple was the actual end of the world. And, ever since, we’ve been making monsters out of our zits. But what if there was a little patch that you could stick on, chill, then peel off to reveal clearer-looking skin? Enter the Mighty Patch: gentle, yet effective, hydrocolloid patches that are your secret weapon in the fight against those pesky zits. And with results that speak for themselves, getting a pimple will never be a big deal before date night ever again. So here’s to popping the power of the pimple, once and for all.
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The Part Where We Brag
+50%
increase in brand awareness
+71%
sales lift
#1
selling skincare item at Target and top-selling beauty item at CVS
shortlisted for Clio Health in Creative Effectiveness
