Break Juicy Juice out of the sea of juice sameness, give the brand a fresh voice, and connect with parents on an emotional level.
A wholesome campaign introducing classic kid wisdom and the ongoing goodness of Juicy Juice to parents in 2024.
The Part Where We Brag
15%
lift in spend among consumers exposed to the ad
32%
new-to-the-brand buyers among those exposed to the ad
370M
impressions, exceeding expectations by 45%
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Kids know juice. So that’s exactly who we chose (or he chose us?) to show juice-confused parents that Juicy Juice is the enlightened choice. The juice that tastes good and is good, made 100% fruit juice and nothing artificial. Our kid shaman shines as a beacon of wisdom and 100% pure kid, proving that it doesn’t take a rocket scientist to decode what’s honestly true. The path to Juicelightenment is not so mysterious after all.
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The world of Juicelightenment has expanded to support the launch of Juicy Juice Immune System Support with Vitamin C and Zinc. Parents seek out our kid shaman for wisdom as he and his followers are found tinkering in an elaborate treehouse and working away at a mud brick fort, only to find the answer is as simple as climbing trees or playing in the dirt…and, of course, new Juicy Juice Immune System Support—something parents and kids can both agree on.
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