The Ask
Introduce the world to Liquid Death’s new ambassador: Travis Barker, Blink 182 drummer.
The Result
Enema of the State Kits cleared 4.4 billion press impressions and 12.6 million social views for Liquid Death.
The Part Where We Brag
4.4B
press impressions
4Hrs
to sell out of the Enema of the State Kits
12MM
social views
00:00 / 00:00
Launching Liquid Death Where No Liquid Death Had Gone Before
Every celebrity has their wellness secrets. Blink 182’s Travis Barker stays on culture’s bleeding edge by putting Liquid Death where the sun doesn’t shine. With renewed inner confidence, Travis does rock star things like go on world tours, marry a Kardashian, and play drums in the delivery room while his son is being born. Enema of the State Kits also propelled Liquid Death to new heights selling clean out in only four hours.
Reaching Far and Wide
Travis Barker’s collab with Liquid Death coincided with the brand opening up international shipping so they needed an idea big enough to capture global eyeballs. While we powered the concept behind Enema of the State Kits, Liquid Death produced the kits and campaign video in-house.
”When Humanaut brought us the idea for the enema kit, it was so dumb, we knew we had to do it.”
-Andy Pearson, Liquid Death VP of Creative
