Humanaut | Organic Valley Call Us Crazy

Stake out what makes Organic Valley a truly different food company in a world where green-washing runs rampant.

An integrated campaign that raised aided brand awareness by 17%, was 3x more effective at driving sales, had a 60% video completion rate, was named AdWeek's Ad of the Day, and what Forbes called their "new favorite campaign of the year." Crazy enough?

The Part Where We Brag

+17%

aided brand awareness increase

60%

of viewers watched to 100% completion

3x

more effective at driving sales

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Organic Valley | The Food Company Crazy Enough To Change Everything

Organic Valley has a crazy story. And we knew it had to be told. So, we started with a mini documentary about their unconventional and colorful past.

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Organic Valley | Our Kind of Innovation :30

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Organic Valley | Who Decides Where Your Food Comes From :15

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Organic Valley | We Put Fitness Trackers on Cows :30

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Organic Valley | Good Food is Slow Food :15

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Organic Valley | Turning The Food Industry Upside Down :15

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Organic Valley | Turning Farmers Into Filmmakers :30

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Organic Valley | Why Organic Food Costs More :25

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Organic Valley | Our CEO Doesn’t Wear Shoes :55

At OrganicValley.coop, people could dig deeper into Organic Valley's commitment to going beyond organic, helping family farms stay independent and all the other crazy ideas they have.