Launch the Suja brand on a national stage while setting it apart from a sea of other juice brands.
An un-planting-believable campaign increasing sales by 5% at a time when the ultra-premium juice category was declining by 12%.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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Other juice brands make cute little ads about how cute their juice is. We wanted to walk in and smack people across the face with how amazing plants are. Think Planet Earth if David Attenborough were microdosing. Plant yeah!
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+5%
sales increase while the ultra-premium juice category declined 12%
57%
ad recall lift
14 of 16
media benchmarks surpassed
