Make people stop and think about the type of half & half they put in their coffee.
An IRL stunt turned video campaign that turned the coffee world upside down by creating the world's first Half & Half bar. New Yorkers and the press drank it right up!
What We Did
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Brand Identity
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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We opened a real coffee shop in lower manhattan, where people had to pay for the organic Half & Half, instead of the coffee. New Yorkers and the press drank it up.
The Humanaut team worked with Pink Sparrow to design every detail of the Organic Valley Coffee Shop experience, where coffee was the only afterthought.
500K
landing page visits
1000+
cups of coffee sold in 2 days
