Launch the Suja brand on a national stage while setting it apart from a sea of other juice brands.
An un-planting-believable campaign increasing sales by 5% at a time when the ultra-premium juice category was declining by 12%.
The Part Where We Brag
+5%
sales increase while the ultra-premium juice category declined 12%
57%
ad recall lift
88%
media benchmarks surpassed
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Other juice brands make cute little ads about how cute their juice is. We wanted to walk in and smack people across the face with how amazing plants are. Think Planet Earth if David Attenborough were microdosing. Plant yeah!
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