Pete & Gerry’s, already a leader in organic eggs, came to Humanaut to crack through the cluttered egg claims and help launch their new pasture-raised eggs.
A screaming good time of a campaign that makes it crystal clear Pete & Gerry’s pasture-raised are the wildest eggs shoppers want to put their hands on.
What We Did
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Creative Strategy
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Creative Development
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Production
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Post-Production
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Design
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Photography
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Pete & Gerry’s Pasture Raised hens thrive in actual pastures, free to roam in the sunshine and eat bugs to their heart's content—the way nature intended. To reinforce this simple truth and differentiator, we dropped the all-too-familiar confusing claims in the egg category and positioned Pete & Gerry’s as almost the wildest eggs you can get. In fact, to get a wilder egg, you’d have to outrun an alligator. Or an ostrich. Honestly, if you want a dozen? Both.
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