Humanaut logo

Spyt by hello

Inventing
the
Future
of
Brushing

The
Ask

Introduce mouths to the world’s most innovative and disruptive toothpaste brand and increase trial.

The
Result

A campaign that highlighted the fake launch of the world's first-ever on-demand mobile mouth care service designed to revolutionize toothpaste sampling forever. The video campaign, accompanied by influencer content, increased awareness by 75%, driving hello to become the #1 fastest growing toothpaste brand in 2020.

What We Did

  • Brand Identity

  • Creative Strategy

  • Creative Development

  • Production

  • Post-Production

  • Design

hello | Say Hello to the Future of Brushing: Spyt

Spyt
Just
Got
Real

Say hello to on-demand, mobile-mouthcare. Spyt is an electric scooter that brings the sink to you, fully stocked with hello toothpaste, mouthwash, and floss. We designed the Spyt identity, service and Spyt vehicle fleet and ran service for influencers the week of our campaign launch.

a gif of a woman opening a sink with hello toothpaste and turning on a sink
a blue scooter with a hello toothwashing crate attached to the back of it
a man on a blue scooter drives through new york and a diagram states there is fresh water a real sink electric scooter and hello products in his scooter crate

Spyt
Influencers

To build buzz, we launched Spyt with a select group of beauty and lifestyle influencers in NYC who got to experience Spyt IRL and share it with their fans and followers.

A man and a woman lock arms and brush their teeth simultaneously in the streets of new york
A woman in a yellow shirt smiles in front of the mobile hello teeth brushing station
a woman holds up a toothbrush smiling next to the mobile hello teeth brushing station
A man sits on the spyt hello mobile teeth brushing station scooter and a woman leans on the front of the scooter

Out-of-Home

We introduced people to the future of brushing the same way every hip tech startup these days does: with a NYC Subway takeover.

Three black hello posters advertising toothpaste and toothbrushes with the words, "Spit just got real"
Three black hello posters advertising toothpaste and toothbrushes with the words, "Spit just got real"
advertisements for hello in a subway in new york city
advertisements for hello in new york city subway

The
Part
Where
We
Brag

75%

unaided brand awareness increase

#1

fastest growing toothpaste brand in 2020

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