Show off Liquid Death’s softer side to appeal to the minivan-driving moms of Whole Foods before their in-store debut.
A viral integrated digital campaign helping catapult them to the #2 water SKU at Whole Foods.
What We Did
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Creative Development
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A parent wants nothing more than to see their child succeed. And according to science, an awesome name (kinda like Liquid Death) improves your babies chances of being a badass. So, we introduced the Killer Baby Namer. Just enter your last name and a randomly generated killer name like Haggis Murderhornet appears. Anyone who sends us a birth certificate to prove they indeed named their baby something killer, gets a lifetime supply of Liquid Death.
Yes. We really designed and developed a totally legit website: killerbabynamer.com. Just enter your last name and a randomly generated killer name like Haggis Murderhornet appears. Anyone who sends us a birth certificate to prove they indeed named their baby something killer, gets a lifetime supply of Liquid Death.
We even custom designed each killer outfit in our launch video in house. Some of our own team members even made metal monster cameos.
